How credible is your BlogShop?

Many of my friends who own BlogShops used complain to me on how hard it is to get customers to buy stuff from them. They go on and on describing how good and effective their product is or how cheap they are actually selling their stuff, yet they are still only able to make limited number of sales from their BlogShops!


They do not understand how I am able to make an additional estimated $4000 from my Clothing BlogShop monthly, yet they are not even able to make a measly $500 a month! They think that just because we are selling the same stuff, they are able to achieve the same success as I did.

Many of them tried all kinds of stuff to get people to buy from their BlogShops. They try selling their blouses at 40% off the retail prices (such as places like Hula and Co or TopShop) yet people would still rather buy from the retail outlets as compared to buying from them.

Some even tried going around pasting paper advertisement over their HDB flats so that more people will visit their BlogShops! Haha!

So, what makes my BlogShop so much more successful as compared to theirs?

In fact, I would say that my BlogShop looks exactly the same as theirs, just that I was able to create more credibility in my BlogShop.

Think of it this way, even if we are credible and honest BlogShop owners, there are so many scam websites over the internet that causes people to be more wary when they make purchases online. Many of them are afraid that that their money might get cheated away, so they would rather not spend a single dime even when they find something they really like online.

In fact, during a recent survey conducted through my Facebook list, over 55% of my (250) friends claims that they do not make online purchases because they may get involved in online fraud.

Therefore, if you are able to show that you are a credible person and that you are setting up an honest business, more people would be willing to buy from you! Setting up a shop online is not always about having better products or having a cheaper price (although they are important factors) but it is also about how credible your BlogShop looks.

SO tell me Clemence.. How do i improve the credibility of my BlogShop?

1. Set up a About Us page so that visitors are able to know what kind of a person you are. When you have a credible profile up, and you are able to show people that you are actually real( I know this sounds lame), more people would trust and buy from you. One method is to actually leave your facebook/friendster link on your BlogShop.
2. Link your BlogShop to different Blog directories. This shows that your blog is actually authorized by all the Blog Directories.
3. Try to sound more professional in your BlogShop and try not to use lame jargon ( like using 'euu' instead of you or using 'Ah lian' language)
4. Leave testimonials of satisfied customers so that people are able to see that you are an honest and reliable BlogShop owner. If non of your customers actually left any comment, try emailing them and asking them for one.( You would be surprise how many people are willing to do it)
5. Leave your picture in your BlogShop( People tend to be more trusting when they see the picture of the person)
6. Visitors are rightly skeptical of unsubstantiated claims. If you make a claim (”best value,” “most reliable,” etc.), prove it. Proving what you say will build credibility.

Alright here are some of the ways I use to create credibility in my BlogShop. I know that there are many other methods out there that successful BlogShop owners have employed.

Therefore, I would like to request that if you have any methods on improving credibility of your Blogshop, do leave a comment and share it with others!

(If you manage to give a really good suggestion, I would even consider putting your BlogShop link at the right side of my blog.)