Keyword Research - Browsing and Purchasing Phrases

The difference between browsing and purchasing phrases

Today I will give you some tips to help you differentiate between browsing and action phrases. This is important because it does not matter how much traffic you drive to your sales page if those traffic do not convert. You would have to master this step if you would like to earn money online. It is always better to make only a few visits by ready to buy people instead of thousands just looking for more information.

Let me give you an example – we will try to sell photo cameras. Since everyone loves to memorize the most important/interesting moments it looks like there is a height demand in this sector. My favorite strategy in to go into buyers shoes – I will go to on vacation so I want to buy a new camera to make some pictures.

What are you going to do if you want to buy a new camera?

May be you have to research a bit what cameras are available in shops, how much do they cost and what additional features they have. You are in the browsing phase… Right? Most probably you will search for digital camera, portable digital camera, digital camera review, digital camera compare, etc..

After a bit research you will find out there are several types of brands, manufacturing cameras for both professionals and amateurs, and there are lots of features you may are interested in like Image resolution, camera sensor, LCD Display Size, Movie capture, Image stabilizer, Wide-angle lens, Available memory and etc, and etc…

Read, research, read, research, and read, research… Will you buy? I am not sure…

OK. Now you know a bit more about digital cameras and may be you have made your choice – you will buy a not too expensive compact camera with about 7 Mega pixels resolution. You have to find one…. This time you will search for 7 Mega pixels compact digital camera, Canon 7 Mega pixels compact digital camera, Canon IXUS 750, - does it make sense?

As much information you know about the product as more concrete is your search phrase because you know what you are looking for. You have just moved to the Decision Phase.

What about Canon IXUS 750 eBay, Canon IXUS 750 price, Canon IXUS 750 in store, Canon IXUS 750 Amazon, buy Canon IXUS 750?

People who are searching product-related keywords are usually on the verge of becoming a customer. If you can deliver the information that they are looking to find, then you will likely convert this visitor into a customer.

People that are searching these terms are SERIOUS buyers and are on the edge of the transition between a researcher and a customer.

Searchers using product-related keywords are typically very far along in the purchasing lifecycle because they are already knowledgeable in the subject area and they have already been exposed to some form of branding or advertisement.

Now it is time to review your keyword list again.